MVP Group — Spec Sheet & Catalog System

The challenge

Eight brands, one voice.

Eight equipment brands across four categories, each with its own models, dealers and markets. Every one needs sheets, catalogs, manuals and price lists that stay current as the line changes.

Done brand by brand, that's eight studios' worth of work. Done as one system, it's a single source of product records with the outputs generated from it.

Scope

Spec sheets

Technical documentation for B2B buyers, dealers and consultants.

Catalogs

Full line catalogs per brand, English and Spanish.

Price lists

Designed, formatted and maintained across brands and seasons.

Manuals

Installation, technical data and owner's manuals.

Promotions

Dealer flyers, campaigns and trade show material per brand.

Websites

Ongoing product pages and content across the brand sites.

Cooking

Warewashing

Merchandising

Refrigeration

Prep & processing

Holding & display

Bakery & prep

The calls I made

Four decisions. Everything else follows.

One record per model, not one file per sheet. Every output generates from the same source. A spec change updates the sheet, the catalog and the distributor export at once.

Colour carries the brand. Structure never moves. Eight brands share one grid. A buyer reads any sheet the same way, and each brand still looks like itself.

A Short Form Specification block on every sheet. Consultants lift it straight into the spec. The sheet does the selling when nobody from the company is in the room.

Spanish as a production step, not a second project. LATAM launched without rebuilding anything — the records were already there, the template already held.

Brand system

Every brand. One voice.

Each brand owns its category, its colour and its claim — and every one is built on the same grid, the same logo treatment and the same relationship between mark, line and product.

Seen apart they look like eight companies. Seen together they look like one studio.

Vortex — cooking

Jet-Tech — warewashing

Kool-It — refrigeration

Hydra-Kool — merchandising

Axis — prep & processing

Sierra — holding & display

Primo — bakery & prep

IKON — complete kitchen

All eight brands. Product imagery across the family includes AI-generated photography, directed in-house.

One record.
Every output.

Spec sheet · catalog page · manual · price list · dealer export

The lead service

Documents that close the sale.

Every dealer quote, distributor listing and consultant specification starts here. If a sheet is out of date, the job is lost before anyone sees the equipment.

Vortex VRX-PO Series gas pizza deck oven specification sheet — Vortex VRX-PO deck oven — project, item and quantity fields, model checkboxes, short-form spec block.

Jet-Tech Defender Series B-21 undercounter dishwasher specification sheet — Jet-Tech Defender B-21 — rough-in plan in mm and inches, lettered utility legend, water hardness in gpg.

Kool-It Infinity reach-in refrigerator specification sheet covering one, two and three door models — Kool-It Infinity KIN-23R / 49R / 72R-HC — three door counts on one sheet. Series logic that holds.

Primo PDS-50 and PDS-70 reversible dough sheeters specification sheet — Primo PDS-50 / PDS-70 — roller gap, belt dimensions and speed in a two-model table. AutoQuotes-listed.

Hydra-Kool HKI-DT Series dual temperature island merchandiser specification sheet — Hydra-Kool HKI-DT — dual-temp island merchandiser, two zones in one cabinet, documented as a series.

Hydra-Kool HK-GDT-80-S dual temperature triple door glass merchandiser specification sheet — Hydra-Kool HK-GDT-80-S — ventilation, temperature range, voltage / phase / Hz and refrigerant at a glance.

The method

Structure once. Generate forever.

Most manufacturers keep product data in a spreadsheet nobody trusts and a folder of Illustrator files one person can open.

One clean record per model, one designed template, every output generated from the same source. The sheet, the catalog page, the manual and the dealer file can never disagree again.

Product data structured and cleaned

One template per output type

Price lists from the same records

Spanish for LATAM markets

Refrigeration catalog interior page generated from the same product records

Second output

The same records, bound.

Four full-line catalogs across cooking, warewashing, refrigeration and prep — in English for North America and Spanish for LATAM.

IKON cooking equipment catalog cover — IKON — cooking

Jet-Tech LATAM warewashing catalog cover — Jet-Tech — warewashing, LATAM

Kool-It and Hydra-Kool refrigeration catalog cover — Kool-It / Hydra-Kool — refrigeration

Catalogo Primo bakery and prep catalog cover — Catálogo Primo — bakery & prep

Third output

Same records, in the box.

Installation, technical data and owner's manuals — the document that ships with the equipment and the one a service tech actually opens.

Vortex RGO-80-BR owner's manual cover — Vortex RGO-80-BR — owner's manual

Kool-It Infinity chef base owner's manual cover — Kool-It Infinity chef base — owner's manual

Hydra-Kool HKI-DT installation and technical data cover — Hydra-Kool HKI-DT — installation & technical data

The documents

Read them yourself.

Twelve of the documents in this system, as they ship. Every one generated from the same product records.

Catalogs

Kool-It — Product Catalog6 pp · 2.8 MB Kool-It / Hydra-Kool — Refrigeration21 pp · 8.1 MB Jet-Tech — Warewashing, LATAM8 pp · 4.1 MB IKON — Cooking, español9 pp · 1.9 MB IKON — Refrigeración, español37 pp · 7.9 MB

Manuals

Vortex — Rotating Gas Pizza Oven29 pp · 1.9 MB Jet-Tech Defender B-21 — Installation & Operation20 pp · 1.4 MB Kool-It Infinity — Reach-In Technical20 pp · 1.5 MB Sierra SHDM-PT — Heated Display Merchandiser20 pp · 1.8 MB Primo PDS-50 — Dough Sheeter14 pp · 1.7 MB Hydra-Kool HKMI — Islands Self-Contained17 pp · 1.8 MB Hydra-Kool HKI-DT — Installation & Technical10 pp · 4.6 MB

Fourth output

Dealers need a reason this month.

Campaigns and dealer flyers run on the same product records and the same brand templates — so a promotion never contradicts the spec sheet behind it.

Primo dealer promotion — Primo — dealer promotion

Osion dealer promotion — Osion — dealer promotion

Medecon campaign, first page — Medecon — campaign

Expansion

New markets, same system.

The brand family is moving into Latin America. Because the outputs are generated rather than rebuilt, a second language is a production step — not a second project.

Two new LATAM brands in development. Twenty-plus countries targeted.