Pharma & nutrition Regulated labeling Retail packaging Earlier work

KimicegSixty SKUs, no margin for error.

Prescription and over-the-counter pharmaceuticals, nutraceuticals and household brands for two Venezuelan manufacturers — where a wrong figure on a panel is a recall, not a reprint.

60+SKUs
4Lines
2Sectors
The challenge

Every panel is a legal document.

A pharmaceutical label carries composition, dosage, indications, registration number and a required warning. None of it is optional and none of it can be wrong.

It also has to sell. The pharmacist needs the therapeutic category in a second. The patient needs to trust it. One architecture, both jobs, across sixty-odd products.

Scope
Packaging
Cartons, labels and inserts across prescription, OTC and nutraceutical lines.
Line architecture
One lockup, one grid, colour doing the therapeutic sorting.
Trade & consumer ads
Pharmacy trade press and consumer campaigns per line.
Household brands
Detergent and tissue brands for Sura de Venezuela, built for the shelf.
Same seal.
Sixty products.
One shelf.
The Kimiceg mark and claim line held position across every category
Kimiceg generics line advertising: Desloratadina, Sildenafil, Ácido Alendrónico and Losartán
Four therapeutic categories, one shelf identity — antihistamine, men’s health, bone density, hypertension. The green band and the claim line never move.
Clotrimazol antifungal line and Febrilix flu brand advertising
Clotrimazol — cream, ovules, spray and drops on a single architecture. Five presentations of one molecule, read as one product at the counter.
Kimiceg Genéricos consumer campaign with family imagery
The Genéricos campaign. Generic medicine is sold on trust, not on claims — so the work carries people, and the packaging carries the proof.
Ambroxol respiratory line and Balsader / Diclofenaco muscular pain line advertising
Respiratory and muscular pain lines. Category colour does the sorting; the lockup, the claim band and the regulatory footer hold their positions.
NatuBiotics nutraceutical sheets: Vitamina E, Bilokim ginkgo biloba, Omepez fish oil
NatuBiotics nutraceuticals. Composition, posology, indications and benefits — the same structured product record a spec sheet carries, set for a different buyer.
Sura de Venezuela · 2012

Two seconds on a supermarket shelf.

Household cleaning and paper brands for Sura de Venezuela — a separate manufacturer, same country, different aisle. No prescription, no pharmacist, just a shopper walking past at speed.

The discipline is identical: one bottle, one structure, variant carried entirely by colour.

Original brand identity and packaging system, 2012. Both brands have been updated since by other hands.

Brands
Vale
Laundry detergent — four variants on one container.
Ti-Suf
Three-ply tissue, hypoallergenic claim front of pack.
Vale laundry detergent line, four variants in one-litre bottles
Vale — baby, wild lemon, fresh air and whites. One bottle, one label structure, four caps.
Ti-Suf Ultra Soft three-ply tissue four-roll pack
Ti-Suf Ultra Soft. Hypoallergenic mark, ply count and yield claim all readable from a metre away.
Earlier work · Venezuela

Where wrong is a recall.

60+SKUs under regulated
labeling requirements
4Therapeutic lines
on one architecture
2Sectors — pharmacy
and supermarket
1Mark that never
moved position

Produced for Laboratorios Kimiceg, Kipharm and NatuBiotics, and for Sura de Venezuela. Earlier career work, shown as a record of regulated-labeling experience — not a current client engagement.

Regulated, or just complicated.

Pharmaceutical labels, equipment spec sheets and retail packaging are the same problem: structured product information, rendered consistently, where being wrong costs money.

Start with an audit See the current work